12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment project concept can significantly enhance a brand name’s appearance in the skill market. And the bright side is that it doesn’t constantly require an insane budget!

Now is the time to inject some creativity and fun into your recruitment projects and shock those boring, worn-out recruitment tactics that usually start with posting on task boards (boring).

When your talent group starts developing initial, interesting campaign concepts that connect into and enhance your general recruitment method, you’ll quickly discover how to attract the very best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment projects are all about establishing enjoyable and interesting ways to attract excellent candidates to your brand name and make a bigger effect on candidates.

Examples consist of recruitment via a dating app, utilizing a mystical code to break, hosting meet-ups, or enlisting the help of an immersive virtual tour.

– You can establish imaginative ideas for your recruitment campaign by evaluating the issues your skill team has now, investigating how other business hook candidates, or brainstorming originalities with your team.

– Three examples of organizations believing outside the box include IKEA’s 3D-printed meatball project, Volvo’s S90 model car that interviews its own service technicians, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After launching your project, produce abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can pick from our library of over 150 test design templates to enhance and automate your employing process.

What is a creative recruitment project?

Recruiters or talent acquisition groups that utilize original recruitment campaign concepts, such as video games, crack-the-code tests, AI recruitment bots, or video content, connect straight with the hearts and minds of their target audience.

How do you know if your company is using innovative concepts in your method?

Well, has the talent team been using the same recruitment marketing approach for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the exact same standard methods that everyone else utilizes, there’s no chance your brand will stick out in the crowd.

When companies connect with candidates in a thoughtful, impactful method with their recruitment marketing, they’re more most likely to attract the qualified people they’re looking for. Now, here’s how your team can start doing things differently.

How do business think about creative recruitment campaigns?

It’s not too complicated. Let’s walk through the actions for producing successful, initial recruitment marketing.

Step 1: Identify your group’s greatest blockers in obtaining leading skill.

Step 2: Next, brainstorm concepts or strategies to overcome those obstacles. Here are some suggestions:

– Get inspiration from other business already thinking out of the box.
– Put yourself in the shoes of your target market and think of methods to communicate with them in a style and tone that will interest them, such as an animated video.
– Reach out to associates to collect concepts from a varied group.
– Consider what your business values extremely in its present workers.

Step 3: Bring all your concepts together and create your recruitment project strategy, including the channels you’ll utilize to release it, such as social media and your careers site.

Step 4: Review your project expense and guarantee you have the spending plan you need, or change your plan accordingly (keeping in the good stuff your target audience likes).

Step 5: Launch your campaign and hope your job advert and other campaign elements get prevalent national, worldwide, (or perhaps viral!) attention.

Do we require to contract out specific parts of our recruitment projects?

Possibly. We understand that not all companies have the resources to pull off every aspect of a creative job in-house. In that case, you may need to outsource specific parts to a firm, such as:

– Designing social networks or other digital ads
– Creating a video (that doesn’t appear like your nephew took your cellphone).
– Creating a complex video game or nerdy equation as a recruitment test

Ok, now for the enjoyable stuff.

To help you win on this brand-new course, we’ve pulled together some really ingenious recruiting concepts listed below. Companies that came up with some initial or innovative attention grabbers to draw in great prospects.

12 innovative and motivating recruiting campaign examples

Let’s face it, lots of companies are in requirement of a recruitment process transformation. Especially if they wish to bring in young, qualified candidates (and the company’s employer brand is as appealing to them as a 1970s movie).

The following companies (many of which you’ve likely become aware of) also needed some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient varieties of junior staff for white-collar work environments.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, recommendations.
Their most initial project concept was definitely their US zombie recruitment video-a Walking Dead-themed recruitment ad that ran throughout the show’s season finale. It might not have included at any big worldwide marketing celebration, but it sure got individuals talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous professions like the army is ending up being more difficult.
Recruitment strategy: Using pop-culture referrals to draw in a vast array of ‘profiles’.
Tactics: employment TV adverts, social media, and other online platforms.
This project is unique since it utilizes the principles of good advertising or copywriting by interesting what is essential to its specific target audience-communicating about their values and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is currently highly undervalued and is also experiencing a quick boost in need post-pandemic.
Recruitment method: Using psychological and aspirational messaging to attract people whose worths align with the company’s function.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is normally exceptionally under-appreciated definitely requires some additional creative juice. Home Instead decided to employ the services of a professional company for this project to refresh their brand name and hook precisely the right type of individuals.

The agency produced extremely emotive recruiting videos for this specific niche market, which 100% hit the mark with their “can’t assist however care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital tasks was a tough task.
Recruitment method: Using a major technology trend to sign up with the conversation and increase their awareness in the tech talent circles.
Tactics: A speculative recruitment project utilizing 3D-printed meatballs.
Now, this is a truly initial project run by the Swedish furniture maker IKEA. To attract skill that thinks out of package, they invited possible prospects for an interview over a meal of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor scarcities in hospitality post-Covid.
Recruitment strategy: Targeting out of work, underemployed, and ready-to-work prospects wanting to begin their careers in hospitality by highlighting real-life examples of upward movement.
Tactics: National advertising social media, digital display screen advertisements, radio, and press coverage.
These guys are helping to fill a major pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The industry has restored 6.9 million tasks since April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes prospective newcomers familiar with the large selection of benefits available with a career in hospitality and utilizes reviews from present staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, indicated attempting to draw in 1,000 new workers over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to bring in tech skills who want to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s certainly another imaginative recruitment campaign that the software application business, Atlassian, launched recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment journey.

Their novel idea aligned well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their innovative thinking has helped them meet their Australian and global intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and lack of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) effort to help in reducing working with biases by refreshing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying team lacks post-Covid
Recruitment technique: Targeting a very specific talent section – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s believing out of package. After encountering a remarkable market insight that “around 78% of British moms and dads aged 45 and over wish to handle a brand-new obstacle once their kids fly the nest”, EasyJet crafted a recruitment project targeting this particular talent swimming pool.

Filling the team scarcities with candidates who are over 45, whose kids have finally flown the nest, and who are now searching for a brand-new career adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a popular worldwide motor show and establishing the brand name as an emerging center for automobile software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment project method on its head for sure! The team included AI into the cars and employment truck’s pedestrian speech innovation and car connect system to evaluate the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive candidates.
Recruitment strategy: Using an ingenious, gamified approach to engage passive prospects & using a complimentary present.
Tactics: Skills test was promoted on social media platforms

Our sis company, Toggl Track, wished to employ an SEO supervisor and idea of a fun project that ‘d be a win-win scenario for all. We produced a skills test difficulty and marketed it across social media, offering a totally free t-shirt to applicants who accomplished high scores.

Reaching passive prospects while spreading the word about our brand name to other gifted workers worldwide-it does not get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment strategy: Activating a new disruptive employer brand to attract graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual properties

Walmart’s enormous skill acquisition campaign was developed by Nexus and helped give the brand name a much-needed facelift (given that the merchant may not have been leading of lots of candidates’ preferred employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to achieve?

Problem: Attracting young recruits in the middle of a labor scarcity.
Recruitment method: Tapping into a growing interest among young people in home restoration and crafting a compelling value proposal to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, employment that provides remodelling stops working recreated as works of art, out-of-home, web, and social media material

Intending to recruit some 5,000 people in a year in the middle of remarkable labor shortages, Lowe’s Canada was facing the huge difficulty of drawing in younger employees. Partnering with an innovative firm, the brand developed a recruitment campaign focusing on chances for growth and learning within its network.

They have actually also found that 88% of Gen Z trainees want to work for companies who provide access to training and growth chances.

Training is a concern for us, so we ensure to use extensive training to everybody who joins our teams. Working in among our shops is a terrific opportunity for people to gain understanding that will benefit them all their lives.

Inspired by this insight, the brand name released a project and exhibition that builds on the desire to discover by revealing compelling examples of remodelling failures that young people can avoid by working and learning at one of the brand’s shops. Each of the exhibits had a QR code for using straight for the various employment opportunities.

Considering your next original recruitment campaign method?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious companies to approach prospects.

Whatever the function, from grabbing up the best engineers to roping in the world’s greatest salespersons, your recruitment marketing efforts are sure to hit their hearts and minds if you utilize your creativity!

One easy method to include sparkle to your next recruitment campaign while making it enjoyable and engaging for you and possible applicants is to begin with abilities tests. And, no, you don’t need to develop tests from scratch. Our test library is overflowing with role-specific questions established by the professionals.

Bid farewell to unsuitable prospects and the hours wasted screening CVs. Create a totally free Toggl Hire account today to see just how easy, fun, and reasonable hiring can be.

Juste likes examining through writing. A copywriter by trade, she invested the last 10 years in start-ups, telling stories and building marketing groups. She operates at Toggl Hire and writes about how businesses can hire actually fantastic people.